In times of turmoil, it is very rare to find a silver lining or even a torchbearer that leads the way forward and reminds us of the spirit of progress and prosperity.  This light at the end of the tunnel is essential for the downtrodden to continue to advance with hope of better times to come.  It is with this surprising spirit that Ford Motor Company has been moving forward against many obstacles during this time of recession and stands today at the top of its class, truly the leader of the domestic automotive market and undeterred by the effects of the recession and a financial restructuring mandate from the federal government.

In Richmond today, Ford Motor Company, with the finely practiced sponsorship of Richmond-based The Alliance Group, delivered a sophisticated presentation at the Richmond Omni on its new (and greener) Taurus series in front of an array of dealers, enthusiasts and a few attuned to all things political in the Richmond area.  The unveiled Taurus will not be recognized as the rounded automobile that we have come to know on the roads.  The new product resembles a muscular Audi R or a Lexus GS, yet seems more refined and a bit cooler, even at first glance.  Features such as the newly-minted MyKey technology — teenagers, your stereo will not turn on unless you have that seatbelt latched properly — and ambient lighting add to a remarkable array of new technologies and a restructured interior that includes Shiatsu-emulating technology on the seats.  To top it off, advanced emissions technology puts the vehicle in a class beyond what we see in the Toyota Camry, delivering performance with a respectful mind toward our environment.

As I was leaving the luncheon, the two new models of the Taurus were parked in front of James Center Plaza, looking like two silver streaks of sculpted ice and steel standing out in prestigious contrast on a late summer day as the winds start favoring a flavor of the impending fall.  I saw heads turn, grins flash and even a pause from one passerby for a cell phone snapshot.  Little did these individuals know that under the hood lay hidden the fruits of the efforts of Ford Motor Company to assert itself as the new steward of smarter transportation while using ingenuity to preserve the performance that we have come to expect from it.  Just look at the regenerative breaking system patented by one of Ford’s top engineers and there will be no doubt that Ford will remain a lauded household name for years to come.

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